Interview techniques: use a poorly-written press release as a case study

Most of the marketing positions I’ve offered over the last few years have fallen into one of two camps: more qualitative/verbal, requiring lots of writing, or more quantitative/analytical, requiring lots of analysis.  Ideally you’d like someone that has some of both skills, but I’ve found that more often than not, people naturally fall into one side or the other. Simple...

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WhiteSmoke Revolutionizes English Writing, Editing and Grammar Software

Online writing help, new translation dictionaries enhance distinctive writing software Newark, DE, March 15, 2007 –(PR.com)– WhiteSmoke, the best on-line writing software to help businesses to improve their English, announces two new additions to its suite of writing solutions. Top Expert, an online forum that provides quick answers about English from experts in writing. And WhiteSmoke’s new translation dictionaries cover...

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How to Distribute Corrections for a Press Release

Press releases are an important tactic to get important news about your company expedited out across many different outlets. However, given the quick turn around of such news, appropriate proofing and approval can either be overlooked or rushed. Information or grammar errors can appear after you already hit the submit button, and when they do, it’s your responsibility to make the necessary corrections and ensure that...

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