Category: Grammar Check

In the US, there are now nearly five public relations pros for every single reporter. Do you know how many press releases they get every week? Hundreds. And every email they choose to open gets less than one minute of their attention. I’m dead serious. What do you do to get their undivided attention? You better avoid making these mistakes...

Every book needs a press release that announces its arrival. A book press release is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available, among other things[1]. And yet, too many authors don’t know how to write one that communicates the right information to the right people....

Press releases are often a big deal, and their importance might have you asking “Is press release capitalized?” The short answer is no, but when it comes to capitalization, there are always a few exceptions to the rule. Taking a look at a few example sentences will help you fix your sentence before you send that important email or letter....

Most of the marketing positions I’ve offered over the last few years have fallen into one of two camps: more qualitative/verbal, requiring lots of writing, or more quantitative/analytical, requiring lots of analysis.  Ideally you’d like someone that has some of both skills, but I’ve found that more often than not, people naturally fall into one side or the other. Simple...