Here are some of the questions that popped into my mind while I was going through this email:
- How are airlines related to Prowly?
- When are you going to stop going on about yourself?
- What’s in it for me?
- Models, actors, influencers, celebrities – seriously?
Trust me, if the addressee of your press release or another email pitch which resembles this one doesn’t keep a separate folder for bullshit news, your message will be placed in the trash in the blink of an eye. Especially with a title as vague as this one. Let alone the rather wordy ad, trite phrases, and dull content.
Bad press release example # 5: Check twice before you hit Send
No lenghty intro necessary, here you go:
Grammatical errors in a press release imply lack of professionalism and will certainly disqualify you in the eyes of any journalist. The journalist who shared this email online underlined only the most egregious errors. Just look at how many of these you’ll find throughout the text. Try to do a spell and grammar check on your press release several times. Have it proofread sentence-by-sentence by one of your teammates to correct spelling and grammatical errors. Or hire a professional proofreader.
Why is it so important?
Grammatical, linguistic or spelling errors reflect badly not only on you, but also on your employer or the client you’re representing.
PS: When quoting someone, include his or her full (and real!) name. This is how it works in the real world.
Bad press release example # 6: Is this for real?!
I won’t even comment on the case of David Byers whose writing on extortions, tax frauds, and related topics appears in The Times:
The master of press release disasters: don’t you dare 😀
Oops… Someone here clearly doesn’t know how to take advantage of modern technologies. The ability to automate tasks, measure the effectiveness, and personalize messages – these are some of the most important changes the recent years have brought about in the PR world. More recently, also Prowly 🙂 Tools such as ours will help you create a personalized greeting for individual contacts in your database. If you haven’t met your addressee, your greeting should be professional. But why a journo with whom you’ve built a warm and close relationship shouldn’t get an email from you saying “Hi, bro!” (which is how you usually say hello) instead of an official “Good morning?”. With Prowly, it’ll be easier than you think!
Last but not least
Don’t get forced into journalistic exile and avoid becoming infamous by being featured in Twitter accounts such as this one. Read quality sources on PR-related topics, grow your skills, subscribe to Prowly Magazine and take feedback from journalists seriously.
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